Cap
2025Brand redesign
Architecture and project management · Occitanie
My roleSolo project: brand strategy, logo, modular system, typography, palette, mockups and videos.
One identity for two architecture agencies: Cap Occitanie and Cap Roussillon.
Context
Cap is an architecture and project management firm in Occitanie with two agencies: Cap Occitanie, on the Mediterranean coast, and Cap Roussillon, at the foot of the Pyrenees. The challenge: a single signature able to carry the parent brand while letting each agency assert its local roots.
Intent
I built a modular system around a core mark. The word CAP is crossed by construction lines and extended by a copper wireframe architectural perspective: in project management, everything starts with a line. The territory name changes with each agency, as a typographic signature set in Mundial Hair. I drew the palette from the earthy, mineral tones of the region.
Impact
Both agencies now speak the same visual language under one brand, without losing their local roots. I designed the system so a new agency can join it without redrawing the brand.
// Specs
- Deliverables
- Logo · Modular system for 2 agencies · Typography · Palette · Mockups · Videos
- Tools
- Illustrator · After Effects
- Duration
- 1 week
// Gallery
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