GL Prestations
2025Brand redesign
Wood recycling · Groupe Littoral
My roleSolo project: logo, integration into the group's brand system, print and signage applications, mockups and video.
I delivered the logo in under a month, then rolled the identity out across the group's 4 subsidiaries.
Context
GL Prestations collects, recycles and upcycles wood waste. In 2025 it joined Groupe Littoral, an ecosystem built around wood (Littoral Palettes, Scierie Jalles, Littoral Caisserie). It had to find its place within an existing brand system, with its own rules and codes.
Intent
I looked for a pictogram that tells the story of the business while speaking to the group's other brands: the three recycling arrows surround a pallet, a symbol of second life applied to the group's raw material. For the typography, I picked up the Littoral system's signature, the “O” crossed by a horizon found in every logo.
Impact
The logo fits fully into Groupe Littoral's system and works across every touchpoint: signage, print, digital. It completes an ecosystem that now covers the whole chain, from sawing to reuse.
// Specs
- Deliverables
- Logo · Integration into the Littoral system · Stationery · Signage · Apparel · Video
- Tools
- Illustrator · After Effects
- Duration
- 1 week
// By the numbers
“A huge thank you to Xavier for his work on the GL Prestations logo! In less than a month, everything was finalised: professional, efficient and perfectly in line with our company's image. You listened carefully to our needs, suggested coherent ideas from the very start and guided us attentively at every step. A fantastic collaboration and a real pleasure, on behalf of Groupe Littoral! THANK YOU!!”
Caitlin Boutière
Communications Manager, Groupe Littoral
// Gallery
Press any key or click to skip