Kira Arts
2024Brand, UI/UX and content platform (CMS)
Live performing arts · Montréal
My roleSolo project: strategy, identity, UI/UX, website development, CMS setup, performance analysis.
Identity, UI/UX, website and CMS for a live performing arts company, now programmed at 11 festivals and seen in 19 countries.
Context
Kira Arts is a live performing arts company founded in Montréal in 2020 by Aly Keita, a multidisciplinary artist from Guinea: dance, circus, music, cultural mediation. At launch, the company had neither a visual identity nor an online presence. I built both at the same time, from scratch.
Intent
I wanted an identity that carries the energy of live performance without illustrating it. I cut the A in Kira: a clean gesture through space, a nod to the “play” symbol, to movement, to the opening of the stage. The burnt orange comes from Aly's African roots. A minimal mark so as not to compete with the works, yet strong enough to stand out.
Impact
I delivered the logo, brand system and website for the launch, along with the CMS setup, support for the team and analysis of the site's performance. Since then, the company has been programmed at festivals in Québec, the United States, British Columbia, Alberta and Nova Scotia.
// Specs
- Deliverables
- Logo · Brand system · Website · CMS · Communication materials · Performance analysis
- Tools
- WordPress · PHP · React · Illustrator · Photoshop
- Duration
- 2 weeks
// Results
“Élixir Studio listens to its clients to deliver an image and content that live up to their expectations. Beyond simply delivering a product, the studio offers personalised support for setting up the CMS and an in-depth analysis of the site's performance. Precision, punctuality and passion are at the heart of its commitment.”
Raffaela Siniscalchi
CEO, Kira Arts
// Gallery
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